Overview

Our client is a media analytics startup with a suite of product offering which helps growth-focused brands inform the true incremental contribution of paid media tactics. It’s approach to determining incrementality is rooted in innovative experimental design, now proven to be the most effective and accurate methodology for media mix investment decisions.

What we do

Technical Details

The solution was completely automated, backend-only API Integration platform, executed in an orchestrated way to cleanly bring in the required data. Building the solution required a thorough understanding of how APIs are exposed by the media channels, which APIs make most sense, how to securely consume the APIs, and finally developing the adapters to extract relevant and accurate data of our interest. Below are few other technical considerations –

Deployment Details

Technology

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amazonDyano
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