Data Aggregation Platform for Media Analytics Product

  • Developed a server side framework for harnessing advertisement related data from various channels
  • A fully automated job, when triggered, connects to a host of data sources configured for a client (spend channels) to extract data to measure the effectiveness of the Ad campaigns
  • Technically, a producer-consumer framework, responsible for authentication of client credentials against the vendor, data extraction, data cleansing, data pre-processing and finally dumping it into a warehouse for further processing


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