Digital and Web Analytics Engineer

Proven expertise (5+ years) implementing and managing large-scale web analytics using tools such as: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow, etc.

Expertise in Adobe Analytics -> Adobe Customer Journey Analytics Migrations, and migration from app measurement framework to Web SDK.

Working knowledge of Adobe Launch (Tag Management), Adobe Analytics & Customer Journey Analytics

Knowledge of major advertising platforms: Google, Facebook, LinkedIn, Epsilon

Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe Target, etc.), and rapidly onboarding new vendor solutions.

Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics, Adobe CJA and Tableau.

Strong experience with hit-level querying in Adobe Customer Journey Analytics and customer-level data analysis.

Hands-on experience with Event Driven DataLayer development (with and without tag management).

Experience with tag deployment based on consent frameworks, specifically OneTrust.

Strong analytical, project management, and written/verbal communication skills.

Strong programming skills in JavaScript, HTML/CSS, Python, SQL

Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity management, packet sniffing.

Ability and willingness to work independently across all phases of the analytics implementation lifecycle.

Ability to work within an Agile development framework and communicate across non-technical and technical stakeholder groups.

Support demand generation teams with new reporting and third-party tracking requests (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.).

Implement and update Adobe CJA and Analytics/tracking scripts, variables, and integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies, dataLayers, and identity management across web properties.

Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe, Target, LinkedIn, Facebook, Google, etc.).

Develop and maintain dashboards and reports in Adobe Analytics and Tableau to provide actionable insights for marketing stakeholders.

Monitor and ensure data accuracy and integrity across our analytics platforms via ongoing QA, automation scripts, and outage detection.

Support end-to-end QA cycles: completing user acceptance testing (UAT), validating data integrity, and confirming reporting accuracy on new and updated implementations.

Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake, and Tableau) to support marketing and product teams.

Maintain integration with OneTrust to ensure analytics tags are deployed only after proper visitor consent is granted.

Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation changes and ensure ongoing compliance.

Collaborate within an Agile framework and communicate cross-functionally with teams across the enterprise.